Why I’m Telling You This, and What Other Options Are Available
Hi, I’m Rahul Kauriar. I come from a middle-class background, just like many of you. I worked in an MNC but realized I was on a path that wouldn’t lead to the freedom I desired. My focus wasn’t just on becoming rich; it was about achieving freedom—a freedom that comes from having control over your time and finances.
My Journey
For the past 1.5 to 2 years, I immersed myself in learning about money, wealth creation, and the psychology behind it. I read countless books and absorbed knowledge on how people get rich early and what it takes to build wealth. I applied these lessons to my own life and now run my own digital agency, helping others establish their digital presence online.
Why You Should Listen to Me
I understand where you are because I’ve been there. Most people are unaware of alternative ways to earn money, so they stick to jobs they hate for the sake of survival. These jobs often don’t pay what you deserve, lack work-life balance, and keep you in a constant state of survival mode. There’s no room for growth or time to build something meaningful. If any of this resonates with you, keep reading. This newsletter is for you.
The Trap of Renting Your Time
Renting your time for money is the worst thing you can do for yourself. It keeps you in a cycle of survival without growth. You spend most of your time working a job that’s not enough, leaving no time to build something substantial.
The Alternative: Creating Leverage
“Money can’t buy happiness, but it can make you awfully comfortable while you’re being miserable.”
— Clare Boothe Luce
In the digital era, if you want something and work towards it, I’m 100% sure you can achieve it. You need skill and knowledge to build leverage.
What is Leverage?
Leverage is anything that earns for you without your direct involvement. Think of your company; it’s leverage for the owner.
Types of Leverage
- Labor Work: The oldest and hardest form of leverage.
- Investment: How Warren Buffet became rich.
- Code: Create something once, earn for a lifetime.
- Product: Digital or physical products (e.g., Amazon and other e-commerce stores).
- Media: The most powerful of all; everything you consume is media—movies, YouTube videos, podcasts, reels, and this newsletter too.
Creating leverage is your ticket to financial freedom. Choose what fits your needs and availability.
How to Start
You don’t create leverage through labor and investment without money. The best place to start is media. Everyone is capable of creating media.
“Only those who will risk going too far can possibly find out how far one can go.”
— T.S. Eliot
Step 1: Identify Your Niche
Start by identifying a niche you are passionate about or have expertise in. It could be anything from fitness to finance, cooking to coding. The key is to choose something you enjoy and can consistently create content around.
Step 2: Build Your Personal Brand
Your personal brand is your unique identity in the digital world. It’s how you present yourself and your work. Focus on building a strong, authentic personal brand that resonates with your target audience. Use social media platforms, a personal website, and a blog to showcase your expertise and personality.
Step 3: Create Valuable Content
Content is king in the digital age. Create valuable, high-quality content that educates, entertains, or inspires your audience. This could be in the form of blog posts, videos, podcasts, infographics, or social media posts. The goal is to provide value and build a loyal following.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
Step 4: Utilize Digital Marketing
Digital marketing is essential for growing your online presence. Learn the basics of SEO (Search Engine Optimization), social media marketing, email marketing, and paid advertising. Use these tools to reach a wider audience and drive traffic to your content.
Step 5: Monetize Your Audience
Once you have built a substantial following, start monetizing your audience. There are several ways to do this:
- Affiliate Marketing: Promote products or services and earn a commission on sales.
- Sponsored Content: Partner with brands to create content promoting their products or services.
- Digital Products: Create and sell digital products like eBooks, courses, or templates.
- Membership Sites: Offer exclusive content to members who pay a subscription fee.
“Your income is determined by how many people you serve and how well you serve them.” — Bob Burg
Step 6: Continuously Learn and Adapt
The digital landscape is constantly evolving. Stay updated with the latest trends, tools, and strategies. Continuously learn and adapt to stay ahead of the curve. Join online communities, attend webinars, and follow industry leaders to keep your knowledge fresh.
Additional Tips for Success
- Network and Collaborate: Connect with other creators and entrepreneurs. Collaborations can help you reach new audiences and gain valuable insights.
- Be Consistent: Consistency is key in building an online presence. Post regularly and engage with your audience to build trust and loyalty.
- Measure and Analyze: Use analytics tools to measure the performance of your content and marketing efforts. Analyze the data to understand what works and what doesn’t, and refine your strategy accordingly.
By following these steps, you can start building leverage through media and pave the way for financial freedom.
How This Leads to Riches
“Working 8 hours a day to make someone else’s dream come true?
— Rahul Kauriar
I’d rather regret failing than regret never trying.”
You’ll never be rich by following the traditional path:
- Going to school
- Getting good grades
- Graduating
- Paying yourself first
- Working overtime
- Climbing the corporate ladder
- Saving X% of your paycheck
- Investing in mutual funds
- Buying and holding
- Living below your means
- Understanding compound interest
The Burning Question: How Did You Get Rich?
You can become rich from these methods if you have a huge amount of money to start with. For example, investing in mutual funds requires significant initial capital to see substantial returns over 40 years. But if you start with a large sum, you can invest and get X% returns every quarter.
Start Early, Earn Huge
With the power of the internet, starting early can yield huge rewards. You see this happening every day. All you need is a little push to create leverage as early as possible, setting you apart from everyone around you.
Conclusion
You can become rich through various means with the right knowledge at the right time. If you want to dive deeper into these concepts, subscribe to our newsletter for more insights and follow us everywhere.
Subscribe for More
To know more in detail, check out my newsletter and subscribe for more insights: Why Not Choosing an Internet Business or Creator Route in This New Creator Age is a Bad Idea
Thank you for your time and attention.
Rahul Kauriar
